Thursday, February 4, 2010

The medium or the message?

Scroll down to the end of Michael Miner's column here about the iPad and check out the first comment. The poster has this to say:

The future of journalism, such as it is likely to be, appears to be evolving from insufficiently different or distinctive content channeled through the narrow sluice gates of traditional media to utterly indifferent, bottom-dollar, untraceable, unverifiable content ejected through the global-gauge spray nozzle of new media.

In short, if newspapers or other old media hope to retain their toeholds on the public imagination, they need to pay a hell of a lot less attention to the latest gadget or iteration on the Internet and start paying a hell of a lot more attention to generating passionate, distinctive and indispensable journalism, the kind of stuff that readers will not be able to live without.

That's our goal: passionate, distinctive and indispensable journalism.

Note the link by the poster, Pelham, to this Vanity Fair article, with a nod to the cult film favorite "Fight Club."

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